Exactitudes
Here is a interesting and in some ways provocative photo exhibit from Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek.
“Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 8 years. They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.”
